Comparison
ConnectBooks vs A2X Clarity
A2X Clarity is a simplified, settlement-based profitability view. ConnectBooks goes deeper with item-level ad metrics, fee breakdowns, true COGS based on inventory transactions, shipping integrations, and multi-marketplace reporting — designed to help sellers improve real margin.
Pricing snapshot
- ConnectBooks Gold includes QuickBooks integration + profitability reporting (and profitability reports) without an extra module.
- A2X typically requires A2X Core plus A2X Clarity as an added cost.
- Compare total cost of ownership: Core + Clarity vs Gold (and vs Platinum if you need inventory).
Track what’s driving margin at the SKU level — ads, fees, shipping, and more — not just settlement summaries.
Understand ad sales vs organic, ACOS/TACOS, and other performance signals to optimize what actually moves profit.
Use a robust set of ready-to-run reports anytime — plus comparisons across timeframes with richer underlying data.
Feature-by-feature comparison
We’re starting with Reporting & Dashboards because it’s one area A2X Clarity emphasizes. Then we’ll show where ConnectBooks delivers deeper profitability accuracy and operational detail.
| Feature | ConnectBooks | A2X Clarity |
|---|---|---|
| Reporting & Dashboards | ||
| Custom dashboard / report builder | Preset reports + some customization | Highly customizable dashboards |
| 30+ on-demand reports | ✓ | — |
| Compare timeframes / periods | Yes (with deeper metrics) | Yes (more limited inputs) |
| Cost of Goods Sold (COGS) Calculation | ||
|
COGS accuracy based on real inventory transactions
ConnectBooks calculates COGS by pulling inventory transactions from Amazon (daily ledger) —
so if Amazon loses units, damages units, or returns don’t make it back, your COGS reflects what actually happened.
Settlement-only approaches can misalign “true” COGS when inventory events don’t reconcile cleanly.
|
✓ |
Settlement-based COGS only
Built from settlement reporting, which can miss real-world inventory outcomes such as lost units and returns that never arrive back.
|
| Profitability depth (item-level) | ||
| Ad spend per item | ✓ | — |
| Ad-attributed sales vs organic sales | ✓ | — |
| ACOS / TACOS | ✓ | — |
| Storage fees per item | ✓ | — |
| AWD fees per item | ✓ | — |
| Placement fees per item | ✓ | — |
| Removal fees per item | ✓ | — |
| Postage fees per item | ✓ | — |
| Traffic & conversion analytics | ||
| Page views | ✓ | — |
| Sessions | ✓ | — |
| Conversion rate | ✓ | — |
| Buy Box percentage / ownership analytics | ✓ | — |
| Shipping & fulfillment integrations | ||
| ShipStation integration (MF shipping costs per item) | ✓ | — |
| Veeqo integration (MF shipping costs per item) | ✓ | — |
| Multi-marketplace reporting | ||
| Amazon + Shopify + Walmart + eBay + TikTok | ✓ | — |
| Payouts & reconciliation | ||
| Unpaid orders report | ✓ | — |
| Order-to-cash style payout framework | — | ✓ |
ConnectBooks Platinum: Inventory + Profitability
If you need inventory intelligence alongside profitability, Platinum adds inventory tools that help operators plan, reduce stockouts, and understand true costs.
Inventory features included
- Forecasting
- Inventory by location (FBA + warehouse)
- Hourly updates
- Landed cost
- FIFO (first in, first out)
- Inventory age / aging
Why it matters
- See margin drivers and inventory risk in one place
- Reduce stockouts and improve cash planning
- Track true costs (including landed cost and aging)
When A2X Clarity may be a fit
- You want a simplified settlement-based profitability view.
- You prefer highly customizable dashboards over deeper item-level operational metrics.
- You’re fully standardized on A2X workflows and want reporting inside that ecosystem.
FAQs
What’s the biggest difference between ConnectBooks and A2X Clarity?
A2X Clarity is settlement-based and simplified. ConnectBooks adds deeper item-level drivers like ads, fees, shipping, traffic analytics, and true COGS based on inventory transactions.
How does ConnectBooks calculate COGS differently?
ConnectBooks pulls Amazon inventory transactions (daily ledger) so lost units, damaged units, and missing returns are reflected properly in COGS—not just what appears in settlement reporting.
Can both tools compare timeframes?
Both can compare periods, but ConnectBooks comparisons include a wider set of inputs (ads, item-level fees, traffic analytics, shipping, etc.).
Does ConnectBooks support other marketplaces?
Yes — ConnectBooks supports additional channels like Walmart, eBay, and TikTok in addition to Amazon and Shopify.
Want deeper profitability than settlement summaries?
Book a demo and see ConnectBooks reporting depth across ads, fees, traffic, fulfillment, shipping, and multi-marketplace performance.