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How One Amazon Seller Turned a Struggling Business Around With ConnectBooks

Colleen Quattlebaum

December 9, 2025

When your products are flying off the shelves, your bank account should reflect that success… right?

For Amazon seller Avi Rosenblatt, that wasn’t the case.

Despite launching multiple high-velocity products, the numbers in his bank account simply didn’t add up. Sales looked great on paper, but profit? Not so much. Like many sellers, Avi was stuck relying on Amazon’s native reports, scattered Excel files, and a virtual assistant to piece everything together.

The problem? That process was full of extra steps — and missing the insights he needed to fix issues before they spiraled.

That’s when he discovered ConnectBooks.

A Program Built With Sellers, Not Just Sold To Them

Avi had already signed up for ConnectBooks, the leader in accounting for Amazon sellers and a tool created by people who genuinely listen to seller feedback. If something isn’t working, the team adds features, improves the workflow, and ensures the platform evolves with the real challenges sellers face.

ConnectBooks isn’t just another software subscription. It’s built to serve sellers, not the other way around. 

But as Avi soon learned, signing up for ConnectBooks was just the beginning.

“The Program Alone Isn’t Enough”

Avi quickly realized something important: software can give you numbers, but someone still needs to read them, understand them, and turn them into actions.

At one point, the numbers ConnectBooks showed him were so discouraging that he questioned whether selling on Amazon was even worth it. Why pay for a tool that only delivered “bad news”?

So, he decided to cancel.

And that’s when everything changed.

The Turning Point: A Call With the Founder of ConnectBooks

When Avi called ConnectBooks to cancel, he reached the founder, Nachman Lieser. Instead of simply processing the cancellation, Nachman made Avi an offer:

Give me three months.
Let’s work together, find the pain points, and fix them.
If we can’t? No hard feelings, you can cancel.

That conversation became the start of a transformation.

Real Answers, Real Actions, Real Profitability

Over the next three months, Nachman provided a clear framework and actionable guidance based on Avi’s real numbers inside ConnectBooks.

Together, they uncovered issues Avi couldn’t see before, and more importantly, what to do about them.

With ConnectBooks’ insights and Nachman’s support, Avi:

✔️ Raised key product prices

Pricing had been too low to sustain profitability and ConnectBooks made that clear.

✔️ Identified and shut off wasteful ads

Some campaigns were quietly draining thousands without producing profit.

✔️ Found “dead products” clogging the catalog

These products were tying up cash and adding operational drag, without contributing to the bottom line.

These changes didn’t just improve Avi’s financials… They saved his business!

“Without ConnectBooks, I Wouldn’t Still Be on Amazon”

With the right tools and support, Avi finally understood where money was being made and where it was being lost. His bank account began reflecting the success of his top-selling products. He had clarity, confidence, and control over his business again.

As he put it:

“If not for ConnectBooks, I would have moved on to a different venture — definitely not Amazon.” - Avi Rosenblatt, Entrepreneur and Amazon Seller

The Bottom Line

Avi’s story is one many Amazon sellers can relate to:

  • High sales but low profitability
  • Confusing or incomplete financial data
  • A feeling that something is “off,” but no clear way to identify the problem

ConnectBooks changes that.

It doesn’t just show the numbers. ConnectBooks helps sellers understand them, take action, and build a healthier, more profitable business.

If you want better visibility into your Amazon finances and a partner who will work with you to solve real problems, then ConnectBooks is the tool built for you.

Take Control of Your E-Commerce Business with ConnectBooks

Running an e-commerce business comes with plenty of challenges, but ConnectBooks is here to make your life easier. With real-time insights, seamless integrations, and detailed tracking of your profitability and inventory, you can stay ahead of the game. Whether you’re selling on Amazon, Shopify, Walmart, TikTok or eBay, ConnectBooks helps you manage your finances with 100% accuracy and confidence, so you can focus on growing your business.

Ready to level up? Start making smarter, data-driven decisions every step of the way. Try ConnectBooks Free Today or Schedule a Demo