Unlock Smarter Insights with the New Comparison Dashboard

At ConnectBooks, we know that clarity and control are the lifeblood of ecommerce success. That’s why we created an all-new Comparison Dashboard—a sleek, powerful new feature for analyzing performance over time, with the clarity and control you’ve been asking for. 

Why This Matters for Sellers

Track trends at-a-glance 

See how sales, profit, fees, and ROI change month-over-month with side-by-side data and percentage change insights. Spot patterns and outliers instantly.

Customizable Views 

Filter by store, SKU, ASIN, or category, switch between order/posted date. Compare by day, week, month, quarter or year. Zoom in on a promo period or stack up this Prime Day against last year’s.

Compare any two periods—instantly

Want to see how this year’s Black Friday performed against last year’s? Or dive into Q2 year-over-year? Just set your custom ranges and see the changes across every metric.

Built for real, in-depth analysis

Pick the exact metrics you want to view and drill into important transaction details like Ad Spend or COGS. Simply export the data to Excel for further custom analysis.

How Ecommerce Sellers Can Use It Right Now 

The Comparison Dashboard is designed to give you data-driven insights across all of your marketplaces - Amazon, ebay, Shopfiy, TikTok, and Walmart. Learn how you can use this new tool to turn raw numbers into actionable insights and optimize your growth strategy.

1. Pinpoint performance drivers—and drags
   Compare a current promotion period directly to the same time last year to see if increased sales truly provided better ROI or just higher volume.
   
   
2. Optimize pricing and advertising efficiency
   Filter by SKU or ASIN to uncover which products benefited most from ad spend, and understand which need repricing.
   
   
3. Spot seasonal trends early
   Use week-over-week or month-over-month comparisons to identify subtle shifts before they become problems. Identify opportunities quickly so you can make adjustments to maximize profit.
   
   
4. Build actionable reports fast
   Export side-by-side data to Excel and slice it your way: import it into your reporting templates, overlay targets, or share insights with your team.
   
   
5. Support better financial planning
   Quickly compare quarters or months to sharpen budgeting, inventory forecasting, and vendor negotiations.

‍

‍

A Seller’s Success Story

Imagine you ran a Black Friday campaign this year. The Comparison Dashboard reveals:

• Revenue’s up 30%, but
  
  
• Ad Spend is up 50%, and
  
  
• Net profit is only up 10% because of increased cost per click.

That insight tells you immediately: ad spending is not scaling profit, just visibility. You pause ad campaigns or reevaluate targeting, saving money and keeping margins healthy.

Final Thoughts

The new Comparison Dashboard turns raw data into strategic insight. Whether you’re tracking profitability, preparing for peak seasons, or just optimizing pricing and ads, it gives you the tools to compare what matters—quickly, clearly, and effectively.