Your Business at a Glance

Let’s face it: managing an Amazon business means juggling a million numbers. Sales, refunds, ad spend, profits… and that’s before you even open your P&L.

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That’s why we built the all-new ConnectBooks dashboard, to help you stop guessing and start knowing. Whether you're a seller, bookkeeper, or both, this dashboard was made to give you clarity and control from the moment you log in.

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At-a-glance metrics that actually make sense

Front and center, you’ll see a row of clean, colorful tiles showing your most important business stats:

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• Sales – broken down into ad-driven vs. organic
• Orders – total units sold and actual order count
• Refunds – including refund totals, rates, and even replacements
• Ad Spend – with easy-to-understand ACOS and TACOS
• Profit – including ROI and margins

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Each tile doesn’t just give you raw numbers—it offers real insight into what’s actually moving the needle in your business.

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Real-time time comparisons, automatically

No more pulling spreadsheets just to compare this month to last month. The dashboard automatically compares your performance from the 1st of the current month up to today against the exact same days last month. So, if today’s March 25? You’re seeing March 1–25 compared to February 1–25. It just works.

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Want more flexibility? You’ve got it. You can quickly customize to compare:

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• Today vs. yesterday
• This week vs. last week
• Last month vs. the month before
• Black Friday this year vs. Black Friday last year

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You get the idea.

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See trends, spot opportunities

The dashboard’s central chart is where it all comes together. You can track things like:

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• Sales
• Ad spend
• Organic vs. paid sales
• Profit
• ACOS and TACOS
• Orders

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You can even switch between vertical and horizontal views, making it easier to visualize the trends that matter most to you.

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Full financial breakdown – no report required

Need a quick look at how your business is doing financially? You don’t need to run a separate report. Your dashboard includes a full financial breakdown, right there. Just hover over any number to see how it stacks up against the past.

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Filter your view

Want to focus on specific products or categories? The dashboard makes it easy to drill down into the details.

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You can filter by:

• SKU or ASIN – to get a detailed look at individual product performance
• Categories – like brands or custom groups you’ve created (you can assign these from the Listings page)

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It’s your data, see it your way.

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Quick wins at the bottom

Scroll down to the bottom of your dashboard and you’ll find:

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• Most and least profitable items
• Top and bottom revenue generators
• Best and worst ROI performers

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These quick snapshots help you instantly identify what’s working and what’s dragging you down, so you can act fast.

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