NEW! AI CFO for Ecommerce Sellers

Stop reading reports.
Start asking questions.

Reports tell you what happened. Crunch helps you understand why — and what to do next.
Ask questions about profit, margins, advertising, inventory, fees, and cash flow using your real ConnectBooks data.
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Crunch
Live data · Amazon + Shopify
Why am I down in profit this month?|
Analyzing 42 SKUs · 3 periods
Profit
-18.4%
Ad spend
+$21.6K
FBA fees
+$8.3K
71% of the decline came from six SKUs. The largest driver was increased ad spend without enough incremental gross profit. Two products also moved into a higher fulfillment fee band.
Ask Crunch anything about your numbers…

PROFITABILITY

DEEP ANALYSIS

ADVERTISING

INVENTORY & STORAGE FEES

CASH CONTRIBUTION

MARGINS BY SKU

RETURNS

PRICING INVESTIGATIONS

AS SPEND DEEP-DIVES

INVENTORY PLANNING

Just ask the question you actually want answered.

The questions that normally require hours of exporting, comparing, and calculating can now become a conversation.

01
“Analyze this product week over week. Which week made the most profit — and why?”
02
“Which products made a profit last quarter but are operating at a loss this quarter?”
03
“Analyze this product from last month. Were there other months when it had better margins?”
04
“Do a deep dive. Why am I down in profit?”
05
“Q4 storage fees are coming. Should I liquidate, remove the inventory, or leave it?”
06
“I want to discontinue this product. Should I liquidate it or sell it for less?”
07
“I paused ads on Product X. How did it impact my profit?”

A report gives you numbers.
Crunch investigates them.

Every answer is a chain of analysis across your real ConnectBooks data — not a guess.

01
Find what changed

Sales, pricing, ads, fees, returns, storage, inventory, and margins.

02
Compare the right periods

Week-over-week, month-over-month, quarter-over-quarter, or custom.

03
Find the products responsible

Go from “profit is down” to the exact SKUs causing the change.

04
Explain why

Turn the financial data into a clear explanation.

05
Recommend what to do next

Actionable recommendations backed by the numbers.

Q4 INVENTORY DECISIONS

You already paid for the COGS. What puts the most cash back in your pocket now?

Crunch can analyze inventory decisions from a cash contribution perspective — treating already-paid COGS as sunk cost when you ask it to.

“Should I keep it, discount it, liquidate it,
or remove it?”
Crunch evaluates
Future storage fees
Long-term / aged inventory
fees
Expected sell-through
Selling fees
Sales velocity
Expected cash recovery
Incremental cash contribution

“Which inventory is worth paying Q4 storage fees to keep?”

Ranked by cash contribution

SKU
Units
Storage Q4
Sell-through
Recommendation
CB-4410 · Cast Iron Set
2,140
$1,980
84%
Hold
CB-2201 · Travel Kettle
860
$1,240
41%
Discount 12%
CB-7730 · Storage Bins 6pk
3,410
$4,610
19%
Liquidate
CB-1188 · Seasonal Wreath
1,020
$2,730
7%
Remove

Stop reading reports.
Start asking questions.

See how Crunch turns your real ConnectBooks data into deep analysis, clear answers, and recommendations you can act on.
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